Some important aspects of page ranking for a website on search engines is having relevant information and information that is not static.  Having a Content Management System website built using Joomla makes it easy for someone without web design software or knowledge to keep their website's content up-to-date and fresh.

Having a Blog on your website is also a great way to add new information and keep your website high on Google's page ranking for your website.

Google has always rewarded websites that have content that is revevant to your potential visitors.